Sample Press Kit
A campaign press kit is one of the most important communications tools a candidate can have. It provides reporters, endorsing organizations, volunteers, and community partners with ready-to-use information about the campaign, ensuring that the candidate is presented consistently and accurately across media coverage and public-facing materials.
A well-developed press kit typically includes official campaign logos, high-resolution photographs, candidate biographies, key campaign facts, messaging guidance, and media contact information. By organizing these materials in one place, campaigns can respond more quickly to media inquiries and maintain a professional, cohesive brand.
The following example press kit was created for fictional candidate John Doe and illustrates the types of materials and formatting commonly found in a modern political campaign press kit. Use it as a reference when assembling your own campaign's media resources.
