Determine and Develop Your Audience
Effective digital outreach starts with knowing exactly who you are trying to reach. This guide helps campaigns move beyond broad voter universes by identifying key audiences, analyzing their interests and behaviors, and determining the best channels for engagement.
Using a step-by-step planning framework, campaigns can segment supporters, persuadable voters, volunteers, donors, and other priority groups to create more relevant and impactful communications. Rather than delivering the same message to everyone, campaigns can tailor content, platforms, and outreach tactics to meet voters where they are.
Included are practical examples and planning tools that can be adapted to campaigns of any size. By developing a clear audience strategy from the outset, campaigns can maximize the effectiveness of their digital efforts, improve engagement, and make better use of limited time and resources.
