Campaign Website Best Practices
This website assessment guide provides a comprehensive framework for reviewing the effectiveness, functionality, and completeness of a political campaign website. It helps campaigns identify strengths, uncover gaps, and ensure visitors can quickly find the information they need about the candidate, platform, events, volunteer opportunities, and ways to contribute.
The rubric evaluates key areas such as user experience, messaging, accessibility, mobile responsiveness, fundraising integration, and voter engagement tools. Rather than prescribing a one-size-fits-all approach, it recognizes that campaigns differ in size, budget, and objectives, allowing teams to prioritize features that best support their goals while still meeting fundamental standards for a professional and credible online presence.
