Convincing Your Campaign on Texting
Text messaging has become one of the most effective voter-contact tools available to modern campaigns. Unlike email, social media, or digital advertising, text messages are delivered directly to voters through a communication channel they already use every day, without requiring them to download an app, follow an account, or actively seek out campaign information.
A well-executed peer-to-peer texting program allows campaigns to rapidly distribute information, recruit volunteers, mobilize supporters, conduct voter outreach, and drive turnout at a fraction of the cost of many traditional communication methods. Because text messages are typically viewed within minutes of delivery, campaigns can communicate time-sensitive information quickly and efficiently.
This guide outlines the benefits of campaign texting, provides key statistics and best practices, and offers strategies for responding to common concerns. Whether you're building a voter contact program from scratch or looking to expand your outreach efforts, this resource will help demonstrate why texting should be a core component of any modern campaign communications strategy.
